How we acquire & retain clients.
A transparent, channel-by-channel view of our acquisition mix — prepared for banking, payment, and wholesale diligence.
Summary
Deezle Dezigns is a direct-to-consumer apparel and accessories house. We intentionally do not operate public social-media pages. Our acquisition program is built around owned and earned channels — search, email, referrals, private editorial partnerships, and concierge — with a small amount of conversion-intent paid search.
The table below summarizes the first-year mix by channel, the evidence artifacts a diligence team can review, and the estimated share of new-customer acquisition.
Organic Search & SEO
Long-form editorial style guides, fabric glossaries, and care journals indexed across apparel, knitwear, and accessories intent queries.
Branded Paid Search & Google Shopping
Conversion-intent keyword coverage on the legal and trade name, plus Merchant-Center-syndicated product listings managed in-house.
Owned Email & SMS
Double-opt-in list powered by a compliant ESP; segmented lifecycle flows for welcome, abandoned bag, post-purchase, and VIP re-engagement.
Referral & Client Concierge
Give-$20 / get-$20 refer-a-friend flow with fraud checks, and a private concierge waitlist for repeat clients.
Private Editorial Partnerships
Affiliate-tracked placements with a tightly curated list of independent style writers and newsletter editors. No public influencer campaigns.
Trust Signals & Verified Reviews
Post-purchase review capture via a verified third-party provider, structured-data surfaced in search results.
Press, Trunk Shows & Appointments
Private trunk shows at partner boutiques, press previews, and by-appointment showroom visits.
What we deliberately do not do
- No public social accounts. We do not operate Instagram, TikTok, Facebook, Pinterest, X, or LinkedIn company pages. Clients reach us through our website, email, and by appointment.
- No incentivized or undisclosed reviews. All post-purchase review capture is handled through a verified third-party provider; incentives are not offered in exchange for a positive rating.
- No undisclosed influencer marketing. Editorial placements are affiliate-tracked and clearly labeled; we do not pay for covert endorsements.
- No data brokers or co-registration lists. Our email list is built exclusively from double-opt-in signups on our own properties.
Evidence artifacts for diligence
- Google Search Console and first-party analytics dashboards (read-only access on request).
- Monthly Merchant Center product feed & conversion reports.
- ESP & SMS provider reports with explicit-consent timestamps for every subscriber.
- Copies of executed affiliate and wholesale contracts (redacted for third-party PII).
- Sample post-purchase review export from the verified review provider.
Prepared by the office of the Managing Member, Demoy Rhymer. Requests for read-only dashboard access should be directed to compliance@deezledezigns.com.